F&B advertisements targeting children to be regulated

fat

 

Starting January 2015, advertising and marketing people will have to abide by a framework that restricts the promotion of food and drinks high in fat, sugar and salt targeting children below 12.

As waistlines increase, so is the country’s struggle against obesity.

Advertisements of unhealthy products must be be seen at bus stops within 50m of a primary school.

They will not be allowed to use third party characters or toys, interactive games or contests, as well as use language and visual elements to appeal to children.

The obesity rate among primary, secondary and junior college students was 12% last year. Adult obesity is fat far worse.

 

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