Kopi, an essential part of every man’s diet, and now there are reports that prices might increase again.
Just like any one of you normal human beings, I can’t function without my coffee. Coffee is part of my everyday routine and it already annoys me that prices keep increasing with every new Starbucks store. I usually indulge in good ol’ fashioned Kopi-O, but even those prices might be increasing.
Why am I complaining? Because the future doesn’t look very bright for all you Kopi lovers out there. It doesn’t matter if you get your coffee from an artisan that manipulates your foam for more money, one of the 100 Starbucks here or an uncle at the coffee shop who’ll never charge you to ta-pao. Coffee prices are set to increase once again in 2015 as experts predict a possible (highly likely) drought to hit Brazil hard. And even though I’m no coffee aficionado I at least know that most of these precious roasted gemstones we call coffee beans hail from Brazil. Thankfully Brazil aren’t the only exporters of Coffee but they are the biggest player in the market.
With damage worsening before the start of spring in the Southern Hemisphere, Brazil’s National Coffee Council has estimated that farmers may collect less than 40 million bags in 2015, creating the longest output slump in five decades. Starbucks Corp. and J.M. Smucker Co. raised retail prices this year after futures surged 61 percent in the first quarter. – Bloomberg-
On the bright side however, it might make the queue for coffee shorter and cafes less crowded, better yet students may no longer have the financial means to “study” in Starbucks and I for one can enjoy a cup of franchise coffee without having to worry about where to sit.Perhaps it’s time to wake up and smell the freshness of tea instead.