This weekend would be International Women’s Day and NIVEA chose to release an advertisement about a new product which helps to lighten armpits.
Yes, you heard that right – lighten the colour of your armpits.
(looks like dark armpits are here to stay…)
The ad stars YouTube personality Maimunah Bagharib, of the popular duo MunahHirzi.
It shows of a woman in a blue top encountering many awkward situations through her day because she has dark armpits which distract and disturb others around her.
The video attracted the ire of many – possibly the reason why they removed it. Consigned to the graveyards of bad advertisements, it is a tale of which we’ll never have answers to: Which genius of a marketing director approved it? Which award winning agency developed it? Which focus group thought it was so funny and gave it approval? We have a feeling it is probably a male centric decision.
(and male centric decisions are usually not approved by these guys!)
If you have a copy of the video, let us know – it is collectors edition now!