SIA’s new video is a win.

This SIA video is big on minimalism.

It’s detailed it’s sleek and most of all it kind of makes your proud that this is your national carrier. It’s a well worked video and interesting from start to finish.

Best of all, is that paper? Is that really just paper?

Yes it is, the artist Luca Iaconi-Stewart is a designer who’s claim to fame was for building a 1/60th scale model of an Air India Boeing 777 using manila folders.

It’s a solid video la, there’s nothing else we can say about it. And it’s fun to watch over and over again.

[plinker]

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