MAKING SG UNCOMFORTABLE… THIS CAMPAIGN

Led by Divian Nair, former radio deejay and TV personality, MAJULAH is a campaign calling on Singaporeans to rally to one word that all Singaporeans can live by: “MAJULAH”

In his video, Nair references the shared beliefs and long-standing ideals of France and the US, such as “liberté, égalité, fraternité” in France and “freedom” in the United States…

“I hope one day when I’m at a coffee shop, I can just say ‘majulah’ to a coffeeshop uncle while ordering a coffee, and he will reply in kind,” he shares with TNP

Across the island, skeptics – as skeptics do – are skeptical about its intentions.

This blogger, Kirsten Han says:

Local DJ Chris Ho also chimes in with his two cents worth:

SIX-SIX.COM says: If you take a step back and reflect on the video, you almost wonder if your emotions have been manipulated. Nevertheless, you have to admire the choice of imagery, if not for its originality, its effectiveness.

A parody video has been put out by “Kim Huat”, also known as mrbrown, just two days after the original video came out.

If the intention is to rally Singaporeans, it is working. Seems we are rallied behind camps of what the bigger picture behind this might be. What do you think, Singapore? – especially since we are the very people this video is trying to reach – Are you questioning its intentions too?

Is it:

a) #PAPfault / not-so-artful mastermind

b) #newpoliticalparty at work

c) over-zealous film-makers

d) others / all of the above?

Do share your thoughts!

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