How your shopping contributes to helping low-income workers

What goes around comes around

What goes around, comes around…that’s what people say.

If you’re looking for a way to do good deeds without going through all the ‘extra stuff’, here’s a rather innovative way: just shop.

Yup, iumagine being able to simply shop and still do a good deed…

NTUC FairPrice CEO Seah Kian Peng presenting prizes to a participant.
NTUC FairPrice CEO Seah Kian Peng presenting prizes to a participant.

Over the last weekend, NTUC-U Care Fund launched a new campaign to encourage its union members and the public to help low-income union members cope with their cost of living through the purchase of FairPrice housebrand products.

FairPrice's range of housebrand products.
FairPrice’s range of housebrand products.

This means that you can do good deeds by spending your purchase on Fairprice housebrand products, including FairPrice, Pasar, Pasar Organic, Home Proud, and FairPrice Gold.

From now till 31 August 2016 NTUC FairPrice Foundation will donate $1 to the NTUC-U Care Fund with every housebrand item sold at its network of over 290 outlets.

Through this campaign, FairPrice Foundation aims to contribute $2.6 million for the beneficiaries of NTUC-U Care Fund which is a fund set up to help low-income union members.

Imagine every dollar you spend on specified products, get channeled towards helping a low-income worker in coping with his or her cost of living. And in today’s context, where people are losing their jobs and goods are not getting cheaper, this kind of help goes a long way.

Wouldn’t this be a good way to increase your Karma by doing good and shopping for your daily needs? You kill two birds with one stone.


So, what are you waiting for? Go out, shop and do good! You don’t know who you could be helping with your shopping!



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