The Quick Guide For Any Aspiring Freelancers in Singapore

Who Is A Freelancer?

By MOM’s definition, freelancers refer to persons who operate their own business or trade without employing any workers.

They usually provide services to multiple clients and are free to negotiate their terms and benefits.

Freelance industries

NTUC’s Freelancer and Self-Employed Unit (U FSE) added that freelancing also refers to an independent / ‘free agent’ way of making a living.

As such, any trade/profession/job in which an individual could strike out on his own would have individuals who freelance for a living.

A Growing Segment

There are approximately 300,500 self-employed residents in Singapore (according to Ministry of Manpower’s Labour Force in Singapore 2015 survey released on 28 January 2016).

Of which, 169,500 of them are freelancers, making up 7.9% of employed residents here.

However MP Ang Hin Kee, director of NTUC U FSE, believes that the actual numbers hover in the region of 200,000, with the figure expected to increase in coming years.


He has lobbied for:

  1. Society to embrace freelancing as part of the changing employment landscape

  2. Service buyers to treat freelancers fairly to achieve a win-win situation

  3. The Government to tailor policies to be more inclusive and to benefit the freelancers

Differences between freelancers and employees

Freelancers work with their clients on what is called a Contract for Service.

Contract for service contract of service

This is where an independent contractor, such as a self-employed person or vendor, is engaged for a fee to carry out an assignment or project for a client.

These arrangements are often short-term with specific deliverables. Any other terms and benefits can be negotiated between freelancer and client.

Learn more about how to structure your contracts and quotations here, and what rights you have as a freelancer here.

Freelancers are not covered under the Employment Act, but can approach the Small Claims Tribunals.

How Do I Get Started?

1. Mindset Shift

Achieving this goal is a big task and requires a different frame of mind.

You need to know that life as a freelancer is very different from that of an employee.

Full-time employee:

  • Hired to perform one activity, often gets involved in many other activities not specifically related to job function
  • Pay is mostly based on salary, not value of his services
  • Has a secure job for a successful company and doesn’t need to look for next gig


  • Hired to perform one activity. Contractually not required to work on other work specifically not defined in the contract unless out of goodwill
  • Master of a specific function; Knows a little bit of everything else, but is known for his specific function skill
  • Will stop getting paid once this contract ends, so is always thinking 2 steps ahead and planning for next gig

See the difference between the 2?

Are you prepared to always be on your toes looking for gigs to ensure a steady income?


2. The Importance Of personal branding

At one of my career workshops, I was handed a name card by one of the participants. He was retrenched from his previous workplace and decided to become a freelance consultant. But the freelancing isn’t working out.

And I could tell why.

His name card carries no indication of what he does, he is using a personal Gmail address and there is not even a company logo.

business card

Now, I’m not saying you even need a name card to begin with. But to become a successful freelancer goes beyond opening up a profile on Upwork or

My 7-year old can do that. Ok, maybe he would need some help.

My point is the barrier of entry to becoming a freelancer is zero. Anyone can become one tomorrow.

So it is important you try to stand out from your competition. You could be less skilled than them but if you are the one getting all the awareness in online marketing, you are the winner.

ntuc linkedin tips

If you need a crash course in personal branding, there are courses available, such as this free LinkedIn clinic organised by SEO services in Tampa.

3. Be ready to hustle

Personal branding per se can only do so much.

You could go a bit further and buy ads but the traditional company doing the same things can drown you with their marketing budget.

That is why you need to hustle.

Because you are a freelancer, you don’t need that many clients to begin with.

Let’s get real. How many gigs can you take on at the same time before pulling all your hair out.

too busy

That means you could be very selective in who you wish to hustle to and take a personalized approach which the big boys probably won’t.

And how do you do that?

Well, start with pain points.

Say you are a freelance designer and you spotted this company with a really ugly logo or brochure.

That is your cue to reach out and present to them a watermarked version of what you think could be better.

Showing always beat telling.

4. Know where to find gigs

When I had to come up with a logo for my career coaching practice, I didn’t go to a design agency and paid three digit figures to get it designed.

Instead, I turned to and paid a freelance designer USD$5 for a logo design. Fiverr is a marketplace the connects customers with freelancers.

I took the same route when I needed help to optimize the website for my personal blog. Traditionally, it would have cost me probably around $2,000 to do what is required.

My website? I paid USD$150.

Just as I used these gig aggregators to find freelance vendors, you can also use the same aggregators to market your services.

Gig aggregators

NTUC U FSE will be holding a freelancer fair on 5th September at with the above gig aggregators for freelancers to sign up based on the type of services you offer.

ntuc freelancer fair

5. Build your portfolio and customer testimonies

Freelancers Max Wong and Neil Noviyana who offer their services through gig aggregator ServisHero know the value of a happy customer.

Word of mouth is a powerful marketing tool that can get you more gigs in the long run if you pay attention to the needs of your first few customers.


Besides gaining your reputation as a “model” freelancer who can be counted upon, it is important to make customer testimonies readily available.

Freelance piano teacher Joy Chan invested her own earnings to develop her own website  and has given us SEO website design tips so she can showcase customer testimonials and collect leads to new customers.

freelancer testimonial

As long as you have a personal online platform (could be a website, LinkedIn, Facebook page, blog etc), don’t waste it.

Freelancing isn’t the easiest thing to do, especially if you are averse to uncertainty.

But if you prefer a flexible work schedule (like Novi who needs time to look after her three children) and independence to choose your jobs, the gig economy is increasingly becoming more attractive to working people in Singapore.

  1. Hey Adrian,

    Was made aware of this article only recently and thought I’d reach out to personally thank you for the shoutout to our startup ServisHero. I believe we’re also connected via LinkedIn? Happy to grab coffee sometime to learn more about your work.

    PS it would be awesome if you can help add a backlink to our website ! helps our service providers to get more job leads + our SEO.



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