Airlines have the right to remove passengers but certainly not in this brutal manner
Overbooking (selling more tickets than it has) happens and when it does, people are usually denied boarding in the first place.
Airlines will usually offer money or a voucher and increase their offer if no one volunteers to leave.
Under US federal rules, if the new flight’s arrival is more than two hours after the original arrival time, compensation is 400% of the fare, up to $1,350.
United offered $800 and two people accepted. But this wasn’t the maximum payout.
They could have increased the compensation amount when they found out the doctor couldn’t miss the flight as he had work the next morning.
Why didn’t they?
According to Tyler Bridges, one of the passengers on the flight, the doctor had shouted that he was selected because he is Chinese.
This is currently the top trending topic on China’s dominant social media site, Weibo, with 1.7 billion views on this issue.
Here’s why United Airlines has failed so badly
“Bad publicity is still publicity” – this certainly will not work in this United Airlines fiasco.
Many brands have showed that it’s actually possible to recover from a bad PR crisis. But from how the CEO handled the situation made it worse, you can tell that the airline is clearly unapologetic towards the injured passenger.