Achieving this goal is a big task and requires a different frame of mind.
You need to know that life as a freelancer is very different from that of an employee.
Hired to perform one activity, often gets involved in many other activities not specifically related to job function
Pay is mostly based on salary, not value of his services
Has a secure job for a successful company and doesn’t need to look for next gig
Hired to perform one activity. Contractually not required to work on other work specifically not defined in the contract unless out of goodwill
Master of a specific function; Knows a little bit of everything else, but is known for his specific function skill
Will stop getting paid once this contract ends, so is always thinking 2 steps ahead and planning for next gig
See the difference between the 2?
Are you prepared to always be on your toes looking for gigs to ensure a steady income?
2. The Importance Of personal branding
At one of my career workshops, I was handed a name card by one of the participants. He was retrenched from his previous workplace and decided to become a freelance consultant. But the freelancing isn’t working out.
And I could tell why.
His name card carries no indication of what he does, he is using a personal Gmail address and there is not even a company logo.
Now, I’m not saying you even need a name card to begin with. But to become a successful freelancer goes beyond opening up a profile on Upwork or freelancer.com.
My 7-year old can do that. Ok, maybe he would need some help.
My point is the barrier of entry to becoming a freelancer is zero. Anyone can become one tomorrow.
So it is important you try to stand out from your competition. You could be less skilled than them but if you are the one getting all the awareness in online marketing, you are the winner.
You could go a bit further and buy ads but the traditional company doing the same things can drown you with their marketing budget.
That is why you need to hustle.
Because you are a freelancer, you don’t need that many clients to begin with.
Let’s get real. How many gigs can you take on at the same time before pulling all your hair out.
That means you could be very selective in who you wish to hustle to and take a personalized approach which the big boys probably won’t.
And how do you do that?
Well, start with pain points.
Say you are a freelance designer and you spotted this company with a really ugly logo or brochure.
That is your cue to reach out and present to them a watermarked version of what you think could be better.
Showing always beat telling.
4. Know where to find gigs
When I had to come up with a logo for my career coaching practice, I didn’t go to a design agency and paid three digit figures to get it designed.
Instead, I turned to fiverr.com and paid a freelance designer USD$5 for a logo design. Fiverr is a marketplace the connects customers with freelancers.
I took the same route when I needed help to optimize the website for my personal blog. Traditionally, it would have cost me probably around $2,000 to do what is required.
My website? I paid USD$150.
Just as I used these gig aggregators to find freelance vendors, you can also use the same aggregators to market your services.
NTUC U FSE will be holding a freelancer fair on 5th September at with the above gig aggregators for freelancers to sign up based on the type of services you offer.
5. Build your portfolio and customer testimonies
Freelancers Max Wong and Neil Noviyana who offer their services through gig aggregator ServisHero know the value of a happy customer.
Word of mouth is a powerful marketing tool that can get you more gigs in the long run if you pay attention to the needs of your first few customers.
Besides gaining your reputation as a “model” freelancer who can be counted upon, it is important to make customer testimonies readily available.
Freelance piano teacher Joy Chan invested her own earnings to develop her own website and has given us SEO website design tips so she can showcase customer testimonials and collect leads to new customers.
As long as you have a personal online platform (could be a website, LinkedIn, Facebook page, blog etc), don’t waste it.
Freelancing isn’t the easiest thing to do, especially if you are averse to uncertainty.
But if you prefer a flexible work schedule (like Novi who needs time to look after her three children) and independence to choose your jobs, the gig economy is increasingly becoming more attractive to working people in Singapore.
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